We’re paying for our own ads

Derek Evers
1 min readJun 12, 2020
I made this ad. I hope you don’t find it off-putting.

In an effort to reach as many Democratic voters in New York Assembly District 37B, I have been deliberating with my New Reformers ticket-mate Melissa Bieri if, and how, we should advertise. Mailers were out of our budget and with Covid-19 restrictions, random lit-drops seemed wasteful. So we’ve decided to run a digital ad campaign.

One of the rules of political advertising is that you must state who is funding the ad campaign. Make no mistake, this is a really good rule that allows any of us to look up what organizations are underwriting which candidates. Since we are self-funding our campaigns, as the headline states, we’re paying for the ads ourselves. And as such, if you’ve reached this page via one of our digital ads, we want you to know, that:

This digital ad campaign was paid for by Derek J. Evers for Male Democratic District Leader AD37B and Melissa Bieri for Female Democratic District Leader AD37B.

You can view further information on me and my platform here and more about my decision to run, here.

This post is intended to bring more transparency to the political process.

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Derek Evers

Democratic District Leader NY 37B (Ridgewood/Maspeth/LIC). Husband to Sang. Father to Charlie Fox. Founder/publisher of @impose (2006–2016). He/him.